“ Complex stuff can be done by anyone; only the true professional can make things simple. This certainly is about Amichai. He is a deep thinker. A trait you rarely encounter among designers. Any solution he offers is certainly not the first idea he could think of. His UX is thoroughly planned from the perspective of having the smallest number of usage barriers, being simple, lovable, complete and inclusive. ”
“Amichai expertise coupled with his collaborative and innovative spirit made him the go-to expert for our most significant project. He single-handedly took our current solution experience from ordinary solution to a very unique and innovative experience by using forward-thinking strategies.”
“At BrandTotal, we employed Spark to help us design 3 consumer apps. Amichai and his team took full ownership of the UX/UI and quickly became an integral part of BrandTotal. what I specifically appreciated was his relentless pursuit of performance optimization that led to applying routine design changes to meet business goals.”